Meet Alex,our founder and designer

Alexandra grew up under the wings of her mom who worked with internationally renowned swimwear and lingerie brands. In 2021, her fondness and eye for fashion inspired her to take the plunge and turn her passion into a timeless, classy and feminine brand.  As a mum of three, she marvels at the passion that lies within every woman in every phase of her life. To honour those who support and inspire her, she has named each product after one of them.  "I aim to reflect feminine strength, passion and elegance with my swim and beachwear. With stylish collections that allow every woman to express her personality."  As a person that has a lot of affinity for lingerie, beach- and sportswear, she realised that the search for the perfect set or item should be more attainable. By creating a collection of swim- and beachwear herself, she gives others the merriment of high-quality and appealing items that can enhance any sunny experience.

Slow fashion

Express your femininity while keeping up with the latest trends. We produce our garments with the greatest care and pursue a slow fashion approach so you can enjoy elegant fits that will make you feel perfectly at ease, for years on end.

Quality, style& timelessness

“There are three fundamental factors that influence our collections: quality, timelessness and style.”


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